Vans, a brand synonymous with skateboarding, youth culture, and self-expression, has a rich and inspiring history. Founded in 1966 by Paul Van Doren and his partners in Anaheim, California, Vans started as a small shoe factory selling directly to the public. Unlike other brands, Vans quickly gained a reputation for its durable, affordable, and customizable footwear.

The Early Days

On March 16, 1966, the very first Vans store opened its doors. The brand's unique selling point was its "on-the-spot" shoe manufacturing. Customers could choose their preferred fabric and color, and their shoes would be ready the same day. The first shoe produced was the **#44 Deck Shoe**, later known as the Authentic. Its simple design and sticky waffle sole made it an instant hit among skateboarders.

Vans and Skateboarding

In the 1970s, Vans became the unofficial shoe of skateboarding. Its durable construction and grippy soles made it perfect for the sport. Iconic designs like the EraOld SkoolOld Skool, with its signature side stripe, remains one of the brand's most recognizable styles today. Vans also sponsored professional skateboarders, further solidifying its place in skate culture.